"77 brigade will be made up of warriors who don't just carry weapons, but who are also skilled in using social media such as Twitter and Facebook, and the dark arts of psyops - psychological operations.
"They will try to influence local populations and change behaviour through what the Army calls traditional and unconventional means.
[source : Army sets up new brigade 'for information age', BBC, http://www.bbc.co.uk/news/uk-31070114, 31st January 2015]
Do you want Israeli-trained information warriors controlling what you read? No. Neither do I.
I don't like the sound of this: "control the narrative" through "the dark arts of psyops". It suggests that they are prepared to lie through their teeth rather than tell the truth. And we're paying for it!!
But this kind of thing has been going on for decades. The media, traditional and social, is riddled with intelligence agents.
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